We build digital businesses that think for themselves, but that know when to stop.
Six non-negotiable rules, written in code and not in slides.
Never sell below cost
The pricing engine automatically blocks any price that doesn’t have a positive margin. Zero exceptions, across every channel.
Every pixel is intentional
There is no "good enough". If it isn’t world-class, it doesn’t ship. That includes email, packaging, checkout.
Shared data, no silos
One source of truth per domain. If two brands need the same information, it lives in a single base, accessed by both.
AI for decisions, humans for judgement
We automate the repetitive. Decisions about customers, team, and partners stay with humans who look each other in the eye.
Warranty of up to 24 months
24 months on refurbished, 18 on used. Parts and labour, no middlemen. Because trust costs more than it seems, and pays more than it seems.
Publish the numbers, even the bad ones
Uptime, NPS, CO₂, errors. Everything visible. Transparency creates accountability. Accountability creates improvement.
The timeline, until today.
Incorporation
iLoveDigital Unipessoal Lda registered in Coimbra. Tax ID 514 344 342. Two founders, one idea: Portuguese digital commerce with European ambition.
iOutlet · launch in Portugal
First refurbished technology sale. Custom stack on WordPress + WooCommerce, Nginx and Redis. 2 SKUs in catalogue.
Expansion to Spain
ioutlet.es live. In-house i18n system without Polylang. First marketplace integration (Fnac PT).
Foxway integration · dropshipping
Catalogue goes from 400 to 17,000+ SKUs. Dynamic pricing v2 hits production. Our own Mirakl connector is born.
SunRoamy · second brand
Editorial travel content launched in 4 languages. First proof that the stack can serve more than one brand.
ILOVEDIGITAL · the holding is born
Group consolidation. 4 EU markets, 3 brands, 6 channels, 1 team. Next phase: AI as a structural competitive advantage.
We didn’t want to build another online store. We wanted to build the operating system behind brands that don’t exist yet. The holding isn’t a building, it’s a software layer with soul.